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Workshop on Canvas Model


On Friday, April 17, 2015, from 10.00 – 13.00, students from Faculty of Business Administration attended workshop about creating business plan using Canvas Model at conference room in Academic Block. Twenty three students participated in the workshop and the majority was students from Tourism and Hospitality Management (fourteen students). The facilitators of the workshop were from Tampere University, Finland.

Canvas Model was developed and introduced in 2011 by Alexander Osterwalder. This model provides businesspeople simpler plan but practical. The name is derived from its form that is in a piece of wide paper which can be posted on the wall or door with simple and doable strategic plan. The Canvas Model emphasizes on these specific points:

  • Key partners
  • Key activities
  • Key resources
  • Value Propositions
  • Customer relationships
  • Channels
  • Customers segments
  • Cost structure
  • Revenue streams

The workshop was started with ice breaker for about 15 minutes where all participants introduced their names. Afterward, they listened to short lecture for 10 minutes and then were grouped in 5-6 students. Each group was asked to draw the prototype of the Canvas Model. Each group developed their business interest and wrote down the semi-detail plan they have decided. After that, they presented the business plan in 4 minutes where other groups served as investors. The first group developed business plan on pet shop, second group was interested in clothing company, the third group developed hotel business plan, and the fourth groups had baking company as their business plan. Brief question and answer session were given after each group presented their business plan. All groups have made remarkable business plan and each group have presented it well.

After completing three-hour workshop, the students are expected to be able to develop business plan and to be entrepreneurs. Since the nature of Canvas Model is doable and simple, this business plan model is suitable for those who just start the business, or students who just graduate from schools.


Dr. BUSUNGU, Constantine

Dr. BUSUNGU, Constantine

Lecturer’s Name : Dr. BUSUNGU, Constantine Qualifications : PhD. (Bioresource Production), Kagoshima University, JapanM.Sc. (Agriculture General) Sokoine University...


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